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Strategic planning

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. The lack of an effective marketing strategy not only exhausts precious resources and budget, but it can also cost you time and first move advantage benefits that can't be recovered. We can assist you in building your cybersecurity digital marketing operations, techstack, budget, and workflows from ground zero, or help you optimize and scale an established team.

Positioning & messaging

Reaching the right audience, with the right message at the right time, is essential in maintaining your competitive advantage. We help clients articulate their mission, vision, and value proposition to motivate cybersecurity software buyers into action. We provide services to create and capture demand, fueling your sales team with a high quality Ideal Customer Profile (ICP) that progress to later deal stages.

Digital marketing

Say goodbye to cold calling and hello to a steady stream of warm leads via cybersecurity digital marketing services from people who know the industry and security leader buying behavior. Establishing and managing a digital marketing strategy and budget can overwhelm even the largest marketing teams. Our digital marketing services are delivered by experts in LinkedIn, Google, X, and Reddit etc., empowering you with customized organic and paid media, SEO, and website optimization strategies, tactics, and reporting.

Attribution and reporting

Who enjoys building marketing budgets and performance KPIs? We do! Our unique reporting system is a main ingredient in our secret sauce. It is built on a foundation of continuously gathering and comparing marketing campaign effectiveness and provides you with deep performance/ROI visibility and analysis across all channels. Typically manual, siloed, and point-in-time approaches to digital marketing attribution are extremely time consuming and error-prone.